Jugantor, a Bengali newspaper published from Dhaka, Bangladesh has become one of the most read Bengali newspapers in recent times. In fact it has been recognized as the second most circulated newspaper in Bangladesh.
Reasons for Popularity:
Jugantor actively discusses the important news and events happening in Bangladesh and the rest of the world. A majority of readers of Jugantor comprises of the national rural population.
A plethora of supplements are a major highlight of Jugantor. Special features like Protimoncho , Ghore Baire, Sahityo Samoyiki ensure every reader has something to look for while reading the newspaper.
Growth of advertising in Jugantor:
As mentioned earlier Jugantor, the 2nd most popular Bengali newspaper in Bangladesh is mostly read by the rurals. Advertising in Jugantor gives advertisers the chance to reach out to this untapped section of potential consumers.
English newspapers in Bangladesh like Daily Star along with Bengali news dailies like Prothom Alo and Ittefaq are the major rivals of Jugantor.